There Is No Shortage of Generosity

But too often, giving relationships feel transactional, exhausting, and disconnected.

The answer isnʼt more fundraising. Itʼs generosity leadership. When leaders are equipped to create the conditions where generosity thrives, everything changes. Generous givers feel inspired instead of pressured. Leaders feel confident instead of exhausted. And missions are fully funded.

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Joanna Hogan standing with her arms crossed smiling

Generosity Is Not Supposed to Feel

Transactional.

Many giving partners want to invest in meaningful work and build genuine relationships with the leaders they support. Many nonprofit leaders long to move away from pressure, performance, and constant striving.

Fundraising isn’t just challenging—it’s driving people out of the profession. 51% of fundraisers say they will leave their current nonprofit within two years, and 31% of fundraisers say they plan to leave fundraising altogether.*

Inspire Generosity bridges the gap and offers a more human way forward—one shaped by trust, shared purpose, authentic relationships, and transformational generosity experiences. I help people rediscover what generosity can feel like when relationships come first.

*Source: The Chronicle of Philanthropy (2021)

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DISCOVER
RESEARCH
ENGAGE
ACTIVATE
MULTIPLY
SUSTAIN
The DREAMS® Framework

A Relational Approach to Inspiring Generosity

Many nonprofit leaders were taught how to raise money. Very few were taught how to build trust-centered relationships with generous people.

Iʼve sat in every fundraising seat and seen where the process breaks down and what it looks like when it does work. Out of that, I created The DREAMS® Framework.

The DREAMS® Framework is a simple, sequential pathway for helping nonprofit leaders and giving partners move beyond transactional fundraising and cultivate meaningful, sustainable generosity together.

Built on timeless relational principles, DREAMS creates giving experiences that are defined by trust, authentic connection, shared purpose, and lasting impact.

Discover

Discover ideal giving partners by assessing their interests, relationships, capacity and philanthropic track record.

Research

Research guides your request, aligning the project, timing and amount to maximize partner satisfaction.

Engage

Engage with intention and consistency to develop and maintain authentic, trusting relationships.

Activate

Activate the power of generosity to drive positive outcomes and create meaningful change.

Multiply

Multiply support by empowering and equipping your giving partners to champion your cause, inspire others, and attract additional support.

Sustain

Sustain long-term support by expressing heartfelt gratitude and clearly demonstrating the impact of generosity.

The DREAMS® Framework
A More Human Approach
to Generosity through

Generosity isn’t scarce.
It’s waiting for the right conditions.

Testimonials
Words from Those Who’ve Experienced the Transformation

"I have felt truly seen and understood in this work, something that doesn’t happen often enough in our sector. Joanna’s retreat introduced a framework that gave me language for why I am honored to lead this mission. Her philosophy on unblocking generosity shifted my mindset. It didn’t just teach strategy, it dismantled the invisible barriers that keep passionate people from sustaining their impact."

LENITA DUNLAP

“Thank you for how you lead, how you see people, and how you hold this workwith both wisdom and care.”

Tasha Morrison

"WOW!!! I feel like this was an Ephesians 3:20 experience for everyone. God showed up even more powerfully than I expected or imagined!! I can't wait to see how God works through the knowledge and encouragement they received and will continue to receive from one another and from you over the next year."

Michele Dudley

“Joanna brings a rare combination of deep expertise and thoughtful facilitation.She creates an environment that is both welcoming and empowering, allowingparticipants to engage authentically while being stretched in meaningful ways. Ileft the experience not only inspired, but equipped with tangible strategies that Iam already applying to move our organization forward.”

Kyla Harvey

“Her approach blends strategy with heart. She doesn’t simply talk aboutfundraising tactics. She helps leaders understand the deeper motivations behindgenerosity and how to cultivate authentic relationships that invite people intomeaningful impact. Our team walked away both encouraged and equipped.”

Jacquelyn Groenewald

“I expected it to be great, but still could never have imagined how amazing itturned out to be! From the location, to the best advocate host ever, to Joanna andher really tangible and inspiring method that aligns so well with who we are aspeople-centered organizations, to the absolute best group of strangers to evermeet up randomly in the woods!”

Micah Smith

Ready To Create a Different Kind of Giving Experience?

Whether you lead, serve, fund, or guide, there's a place for you here.